Landscaping Web Design
Landscaping sells two completely different things to two completely different buyers, and most landscaping websites try to do it on one page.
Landscaping Website Design for Maintenance and Design-Build
There are two landscaping businesses inside most landscaping companies. One sells recurring maintenance — mowing, cleanups, seasonal contracts — where the customer wants reliability and a price per visit. The other sells design-build projects worth twenty times as much, where the customer wants to be inspired and reassured.
Those are not the same buyer and they do not respond to the same page. The maintenance customer wants to know you show up. The design customer wants to see a patio that looks like the one they have been imagining, and to believe you can be trusted with their yard for six weeks.
We build landscaping sites that split the two paths early, so neither customer has to wade through content meant for the other.
Related Work
Real sites and real client results from LocalFrame. Where we have built for your trade, it is here; where we have not yet, you are seeing the closest trades.
Cascade Landscaping
Seasonal service split, project gallery, and a maintenance-contract path separate from one-off work.
The Lawn Ranger
Lawn and yard care across Greater Vancouver. Built for recurring bookings and neighbourhood search.
Vancity Roofing
Emergency call-outs above the fold, free-quote form, review proof where a phone screen actually shows it.
What a Landscaping Website Actually Needs
The single biggest lift in this trade comes from showing the work at the size it deserves.
Two clear paths from the first screen
Maintenance on one side, design and installation on the other. Let people self-select instead of scrolling through a services list hoping to find themselves.
A portfolio that is treated as the product
For design-build work, the gallery is the sales pitch. Large images, organised by project type — patios, retaining walls, planting, irrigation, lighting — not a shuffled grid of everything you have ever done.
Seasonal service pages
Spring cleanup, fall cleanup, snow removal, irrigation start-up and blow-out. These are searched hard in narrow windows and they are the easiest local rankings available to a landscaper.
Maintenance pricing that sets expectations
Even a range. The maintenance customer is comparing on price and reliability, and a site that refuses to indicate cost loses to one that does.
Before and after, at project scale
Landscaping transformations are dramatic and almost nobody shows them properly. Paired shots from the same angle do more than any amount of copy.
Service areas that reflect your drive time
Landscapers lose money on jobs that are too far out. Pages for the areas you actually want work in, so the leads match the routes.
Building Your Own Landscaping Website?
Landscaping is the trade where DIY sites most often undersell the actual work, because the work is genuinely beautiful and the template is not.
The DIY builder route
- cancelOne page trying to serve both maintenance and design buyers
- cancelGalleries that shrink your best projects into thumbnails
- cancelHeavy image loading that makes the site crawl
- cancelNo seasonal pages, so you miss the spring and fall surges
- cancelLeads from anywhere, including two hours away
What we do instead
- check_circleSeparate paths for maintenance and design-build from the top
- check_circleFull-width project galleries organised by work type
- check_circleImages compressed properly so quality survives the load
- check_circleSeasonal service pages ready before each window opens
- check_circleService area pages that match the routes you want
What Our Clients Say
“Pav and the rest of the Localframe team are honestly the best. I didn’t care about my website before they reached out to me and it’s been 2 months since we started working together and our business is getting 2x the amount of people calling in to book. It’s been refreshing to work with a team that genuinely cares about driving results for a small local business.”
“These guys helped make our site for our contracting business. Really quick and priced well, amazing support along the way also.”
“Did a really good job in getting my construction site ready.”
Frequently Asked Landscaping Web Design Questions
How much does a landscaping website cost?expand_more
Design-build landscapers are usually quoted thousands of dollars upfront by agencies, partly because of the photography work involved. We use a monthly plan with no large upfront cost, and you see the site before paying.
Can it handle both maintenance and design work?expand_more
That is specifically what we build for. The two buyers get separate paths from the first screen, so the maintenance customer is not scrolling through patio galleries and the design customer is not reading about weekly mowing.
Will it rank for seasonal searches?expand_more
It can, if the pages exist before the season starts. Spring cleanup and fall cleanup are among the easiest local searches for a landscaper to win, and most competitors do not have a page for either.
How many project photos should we show?expand_more
More than you think, organised by type. A homeowner planning a retaining wall wants to see retaining walls, not a general gallery. Sorting by project type consistently outperforms sorting by date.
Do you handle the photography?expand_more
We work with what you have, and most landscapers have far more than they realise sitting on a phone. If the photos are genuinely not there, that is worth fixing before the website.
See your landscaping site with your own projects in it
Send us a handful of photos and we will build a preview around them. If it does not show your work better than what you have now, walk away.
Get a Free PreviewWe build it first. You only pay if you like it.
Related industries
Not your trade? See every industry we build for. Related work: Cascade Landscaping (Coquitlam), The Lawn Ranger case study, Vancity Roofing (Surrey). Pricing is on the pricing page; when you are ready, get a free preview.