How we built FORME's website — an intentional Megaformer studio at 2412 Abbot Kinney in Venice, CA — with a bone-cream LA-restaurant aesthetic and a booking flow engineered to fill every 50-minute class.
FORME opened on Abbot Kinney in Venice — a street already dense with boutique fitness, Pilates, and yoga. The founders needed a website that didn't feel like a fitness brand at all. They wanted the warmth of a Venice restaurant, the editorial weight of a Kinfolk spread, and a booking flow tight enough to fill every 50-minute Megaformer class.
Six fitness studios within walking distance — FORME needed a brand that read like Gjusta or Great White, not another black-and-pink Lagree clone.
The standard MindBody iframe was a brand-killer at checkout — cluttered UX, no editorial feel, no urgency around expiring spots.
Every empty Megaformer spring at 6:30 AM is revenue that never comes back. The site had to make booking feel effortless on a phone.
Venice · Abbot Kinney
An intentional Megaformer studio at 2412 Abbot Kinney. Every spring counted. Every class earned.
LA-Restaurant Brand
Bone cream, warm clay, and ink-black depth — closer to Gjusta than to a fitness chain. Fraunces serif headlines with italic clay accents.
Branded Schedule + Booking
Custom-styled MindBody integration so the schedule looks native to FORME — not an embedded iframe. Real-time spots remaining, one-tap booking.
Intro Pack Funnel
A dedicated landing page for the 3-class intro offer with urgency, social proof, and a one-screen checkout.
Editorial hero, intro to the Method, schedule preview, instructor strip, intro offer. The 8-second pitch for cold traffic.
The "What is Lagree?" page — explained in 60 seconds so cold traffic gets to "I want to try this" before they bounce.
Class types, durations, what to expect, what to wear. Pre-sells the experience before checkout.
Intro pack, class packs, unlimited — framed so unlimited is the obvious choice after the intro experience.
Branded MindBody schedule with real-time spots remaining and a one-tap booking path optimized for mobile.
The space, the team, the philosophy — magazine-style photography that earns the price.
Hours, address, parking notes for Abbot Kinney, embedded map, and a low-friction inquiry form for private classes and team bookings.
220+
Intro Packs Sold
3.2×
Class Fill Rate
FORME is live and filling classes on Abbot Kinney. Explore the full site to see the quality of work LocalFrame delivers for boutique fitness studios — Lagree, Pilates, yoga, barre, spin, and beyond.
Visit FORME arrow_forwardWhether you run a Lagree, Pilates, yoga, barre, or spin studio — we'll build a site that sells intro packs, fills class slots, and turns one-timers into members.